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      HAGS Sustainability Goals

      At HAGS, our core sustainability goals are shaped by aligning three key areas: our overarching ESG and CSRS frameworks, input from key stakeholders (customers, suppliers, and employees), and our own Sustainability Framework focused on Planet, Communities, People, Products and Supply Chain. This integrated approach ensures our goals reflect both internal priorities and external expectations. Fully embedded in our business strategy to drive growth and profitability, these goals are designed to be clear, actionable, and inclusive enabling all stakeholders to engage and contribute to their successful delivery.

      HAGS 2034 Vision

      Two women sit and chat on a green hardwood modular outdoor seating benches.

      People (Social)

      By 2034, HAGS will be a global leader in inclusive, community-driven design, empowering play for all ages and abilities. We will foster a diverse, safe, and equitable workplace, and actively support the well-being of the communities we serve through meaningful engagement, ethical sourcing, and fair labour practices across our supply chain.

      HAGS wooden playground.

      Planet (Environment)

      HAGS will design for circularity, using sustainable materials like thermally modified pine, increasing product recyclability, and reducing emissions across our operations. We aim for measurable progress in our environmental impact targeting carbon neutrality, full product LCA assessments, and eco-labeling across 100% of our core range.

      A young toddler tries hard to overstep a fence, she seems determined to climb over, towards the playground in the background.

      Profit (Economic)

      We aim to reach $200 million in annual revenue by 2034, delivering greater than 15% EBITDA through operational excellence, strategic market expansion, and innovation leadership in play and park solutions. Our profitability will fuel reinvestment into sustainability, social initiatives, and continued customer value.

      Goals for the Planet

      We know that protecting the planet’s resources is essential to creating a healthy, balanced environment for future generations. While we haven’t reached our goal yet, we’re committed to continuous progress. Our ambition is to move one step at a time toward climate neutrality - sharing our actions, challenges, and learnings along the way.

      Below we outline our long, short and current sustainability goals for our planet. 

      Sustainability: Planet

      HAGS Long term goals for the planet

      Achieve a 30–50% reduction in gas consumption for heating by 2034, compared to 2024 levels, by upgrading infrastructure, investing in low-carbon heating technologies, and exploring renewable alternatives.
      (ESG: Environment, ESRS: E1 Climate Change)

      Achieve a 50% reduction in electricity consumption by 2034, compared to 2023 levels, by transitioning to energy-efficient technologies, implementing renewable energy sources, and embedding sustainability into all operational practices. Reducing greenhouse gas emissions by 50% by 2030 , compared to 2023 level (according to Paris Agreement and Agenda 2030) by increasing energy efficiency, switching to renewable energy sources, and promoting afforestation and protection of existing forests, Implementing sustainable transport solutions such as electric vehicles.
      (ESG: Environment, ESRS: E1 Climate Change)

      Integrating climate change adaptation into the company's long-term strategy to ensure sustainable development. By 2034, fully integrate climate adaptation strategies into the design and manufacturing process. Ensure all products are engineered to withstand long-term exposure to UV degradation, heavy rainfall and humidity, and extreme heat and freeze-thaw cycles, setting new standards for durability, safety, and sustainability in outdoor environments.
      (ESG: Environment, ESRS: E1 Climate Change)

      HAGS Short term goals for the planet


      Reduce gas consumption for heating by 5% by the end of 2025, compared to 2024, through improved insulation, heating system efficiency, and behavioural energy-saving measures.
      (ESG: Environment, ESRS: E1 Climate Change)


      Reduce electricity consumption by 15% by the end of 2025, compared to 2024 levels, through targeted efficiency measures, process optimization, and energy-saving initiatives.
      (ESG: Environment, ESRS: E1 Climate Change)

      By 2026, assess climate risks and develop contingency plans for extreme weather. Begin adapting product design and materials to enhance durability against UV, moisture, and temperature extremes - ensuring our outdoor equipment exceeds warranty expectations through improved climate resilience.
      (ESG: Environment, ESRS: E1 Climate Change)

      Current sustainability actions for the planet

      We are installing photovoltaic panels at our production site in Sosnowiec, Poland - an important step in our journey to reduce emissions and increase our use of renewable energy.

      Goals for Communities

      With inclusion being an integral part of our company’s DNA, we actively listen to our customers, colleagues, and local stakeholders to make sure we understand their changing needs, and that we are best placed to support the communities we serve. As part of our Play for All philosophy, we have set up a HAGS Inclusive Network, full of academics, subject matter specialists, teachers, parents and children, to support us in ensuring our products serve community needs. 

      Below we outline our long, short and current sustainability goals for supporting communities. 

      Sustainability: Communities

      HAGS Long term goals for communities

      Develop and implement a comprehensive product safety and compliance program by 2034, ensuring continuous third-party testing and certification across the entire product range to align with evolving global standards (EN, ASTM, CSA), thereby building sustained trust in the safety and quality of our products.
      (ESG: Social, ESRS: S4 Consumers and End-users)

      Implement and refine the Play Framework across all product categories by 2034, integrating it into design tools, digital platforms, and customer engagement processes to empower inclusive, needs-based decision-making and ensure all users are considered in the creation of public spaces.
      (ESG: Social, ESRS: S4 Consumers and End-users)

      Establish a robust, ongoing user-led design process with regular play tests involving children. Create a comprehensive consultation framework for continuous collaboration with diverse stakeholders, shaping all new product and play space designs to ensure innovation and inclusivity.
      (ESG: Social, ESRS: S4 Consumers and End-users)

      HAGS Short term goals for communities

      Achieve certification for all relevant products, ensuring compliance with EN, ASTM, and CSA safety standards through TÜV and IPEMA testing, in order to meet both regulatory requirements and customer safety expectations.
      (ESG: Social, ESRS: S4 Consumers and End-users)

      Develop a user-focused framework by 2025 that enables customers and communities to make informed choices about products based on their physical, social, creative, and cognitive needs, incorporating expert input, user insights, and accessibility guidelines.
      (ESG: Social, ESRS: S4 Consumers and End-users)

      Implement user-led design and conduct play tests with children to gather direct feedback. Engage a broad range of stakeholders through a consultation framework to inform and collaborate on all new product and play space designs.
      (ESG: Social, ESRS: S4 Consumers and End-users)

      Current sustainability actions for communities

      We are integrating advanced filtering functionality into the HAGS website to enhance user experience and support efficient product selection.

      Goals for our People

      At HAGS, our people are at the heart of everything we do. We are committed to fostering a healthy, sustainable workplace built on collaboration, respect, and shared values. By supporting wellbeing and development, we create an environment where our team can thrive - and feel proud to be part of HAGS.

      Below we outline our long, short and current sustainability goals for our people. 

      Sustainability: People

      HAGS Long term goals for our people

      Establish a company-wide framework by 2034 that ensures decent and sustainable working conditions, using ongoing employee feedback and engagement surveys to continuously improve job security, fair compensation, work-life balance, and overall employee wellbeing.
      (ESG: Social, ESRS: S1 Own Workforce)

      Embed a culture of equality, inclusion, and continuous learning across the organisation by 2034 through structured succession planning, long-term use of HAGS Academy Online, and regular employee feedback. Ensure all employees have equitable access to training, leadership opportunities, and career advancement pathways.
      (ESG: Social, ESRS: S1 Own Workforce)

      Eliminate child labour risks across the entire supply chain, including indirect suppliers, through continuous improvement of monitoring systems and risk mitigation strategies. Establish industry-leading practices in ethical sourcing, ensuring all suppliers uphold children's rights, with verified and sustained compliance supported by third-party assessments and international benchmarks.
      (ESG: Social, ESRS: S2 Workers in Value Chain)

      HAGS Short term goals for our people

      Evaluate and enhance working conditions by 2026 through regular employee engagement surveys, focusing on secure employment, fair working hours, and adequate wages, in alignment with international labour standards and internal policies.
      (ESG: Social, ESRS: S1 Own Workforce)

      Promote equal treatment and opportunities for all employees by 2026, with a focus on gender equality, access to training, and skills development. Launch HAGS Academy Online to support competency growth and use employee engagement surveys to identify gaps and opportunities for inclusive development.
      (ESG: Social, ESRS: S1 Own Workforce)

      Implement a global risk assessment framework to identify and address child labour risks, using international standards such as UNICEF child labour data. Achieve 100% compliance with child labour provisions in our Code of Conduct among all direct suppliers, and raise Supplier Assessment compliance to at least 95% to ensure greater transparency and accountability.
      (ESG: Social, ESRS: S2 Workers in Value Chain)

      Current sustainability actions for our people

      We will conduct additional employee engagement surveys to benchmark and compare results against prior year survey.

      Goals for our Products

      HAGS products support Circular Design Principles by emphasizing flexibility and modularity. Our playground equipment and park and urban furniture is designed for easy repair, refurbishment, and replacement of components, extending their lifespan and reducing waste. This approach minimizes resource use and environmental impact, ensuring sustainability. 

      Below we outline our long, short and current sustainability goals for our products.

      Sustainability: Products

      HAGS Long term goals for products

      Achieve a 20-30% improvement in paint resource efficiency by 2034, significantly reducing waste through advanced paint technologies, process automation, and full integration of the Colour Policy, promoting a more sustainable and standardised colour offering across product lines.
      (ESG: Environment, ESRS: E5 Resource Use and Circular Economy)

      Expand EU Ecolabel certification to 500 products by 2034, integrating ecolabelling as a standard across the product portfolio. This will support continuous sustainability improvements, align with evolving regulatory and market expectations, and enhance appeal in environmentally conscious procurement processes.
      (ESG: Environment, ESRS: E5 Resource Use and Circular Economy)

      Expand LCA and Carbon Footprint reporting to all products by 2034, making environmental performance data a standard across the entire portfolio. This will drive product innovation, support CSRD compliance, and reinforce HAGS’ commitment to full sustainability transparency.
      (ESG: Environment, ESRS: E5 Resource Use and Circular Economy)

      HAGS Short term goals for products

      Improve resource efficiency by 5% by the end of 2025 in the use of powder and water-based "Customer Special" paints, by reducing paint waste through enhanced application processes, batch optimisation, staff training, and the implementation of a Colour Policy to streamline colour selections and reduce low-frequency custom orders.
      (ESG: Environment, ESRS: E5 Resource Use and Circular Economy)

      Obtain the EU Ecolabel certification for a defined set of 100 products by the end of 2025, focusing on meeting environmental performance criteria and enhancing product transparency.
      (ESG: Environment, ESRS: E5 Resource Use and Circular Economy)

      Conduct and publish Life Cycle Analysis (LCA) and Carbon Footprint data for a defined set of 100 products by the end of 2025, providing transparent environmental impact data to support sustainable decision-making and meet customer and regulatory expectations.
      (ESG: Environment, ESRS: E5 Resource Use and Circular Economy)

      Current sustainability actions for our products

      Implement policies to guide and standardise customisation and Colour options across products.

      Goals for our Supply Chain

      We strive to nurture long-term relationships, founded on integrity and respect, with our suppliers and employees. We are honest about our products and how they can continue to inspire all generations. The relationships, founded on loyalty and trust, has enabled us to exceed our goals and do more with less detrimental effect on our planet.

      Below we outline our longshort and current sustainability goals for our supply chains. 

      Sustainability: Supply Chain

      HAGS Long term goals for our supply chain

      Create a global supplier assessment system to manage risks and ensure transparency. Strengthen the response to Code of Conduct violations by halting deliveries, monitoring action plans, and terminating relationships if necessary. This process will be integrated into the company’s culture for ethical sourcing across the global supply chain.
      (ESG: Governance, ESRS: G1 Business Conduct)

      Fully embed the HAGS Vision, Mission, and Corporate Values into all aspects of the employee experience by 2034 - ensuring they guide behaviours, decisions, and leadership practices company-wide, reinforced through onboarding, performance management, and continuous cultural development.
      (ESG: Governance, ESRS: G1 Business Conduct)

      Creating by 2034 an organizational culture of transparency and honesty, where corruption is actively combated.
      (ESG: Governance, ESRS: G1 Business Conduct)

      HAGS Short term goals for our supply chain

      Assess local and level 2 suppliers, expanding to organizational suppliers with site-specific targets. Focus on minimizing risks and enhancing transparency through regular evaluations. If Code of Conduct violations are detected, halt deliveries, develop and monitor an action plan with the supplier, and resume cooperation only if risks are mitigated.
      (ESG: Governance, ESRS: G1 Business Conduct)

      Strengthen corporate culture by 2026 through active internal communication, leadership alignment, and employee engagement initiatives that promote living the HAGS Vision, Mission, and Corporate Values in daily work.
      (ESG: Governance, ESRS: G1 Business Conduct)

      Review and improve the system to prevent and detect, investigate, and respond to allegations or incidents relating to corruption or bribery ( implementing a clear anti-corruption policy that will be communicated to all employees, conducting mandatory training and regular internal audits to detect and prevent corruption in key areas of the company's operations).
      (ESG: Governance, ESRS: G1 Business Conduct)

      Current sustainability actions for our supply chain

      We will implement a review cycle for supplier assessment to ensure ongoing compliance and performance improvement.

      Planning a sustainable outdoor area?

      Children run towards a large wooden playground unit.

      1. Free design consultation 

      Our free design consultation service offers personalised guidance tailored to your specific needs and preferences, ensuring that every aspect of your project is considered before implementation.

      Large playground unit with forest theming, nestled amongst trees next to a large Swedish lake.

      2. Turning your design into reality

      We specialise in transforming your digital design concepts into tangible realities, leveraging cutting-edge technology and expert craftsmanship to bring your vision to life with precision and finesse.

      Close up of a person sitting on a HAGS bench, you can see the bench and the HAGS logo.

      3. Step by step support

      With step-by-step support, we accompany you through every stage of the design process, providing guidance, feedback, and assistance to ensure a smooth and successful execution of your project from start to finish.